Negative Keyword Review — AI workflow for Malaysian SMEs
Negative Keyword Review turns search terms into waste-reduction keyword list. AI writes the first draft. You check it before it goes out.
Ready-to-use prompts for Negative Keyword Review
Create prompt
Create prompt
Create a first-pass deliverable
Setup · same in all four
You are helping a small or medium Malaysian business in [industry]. Write in plain English. Use short sentences. If customers will read it in Bahasa Malaysia, add a natural BM version. Do not invent numbers, prices, laws or customer details. If something needs a human to check, say so.
Replace [industry] with yours — “F&B”, “construction”, “retail”.
The task
The task is negative keyword review. Input: search terms. Output I expect: waste-reduction keyword list. Make it work for SMEs spending on Meta, Google, TikTok or other paid channels. Short sections only. Wrap up with one next action and a version ready to paste into the workflow.
Replace “search terms” with your real data.
Analyse prompt
Analyse prompt
Analyse the input and identify the highest-impact insights
Setup · same in all four
You are helping a small or medium Malaysian business in [industry]. Write in plain English. Use short sentences. If customers will read it in Bahasa Malaysia, add a natural BM version. Do not invent numbers, prices, laws or customer details. If something needs a human to check, say so.
Replace [industry] with yours — “F&B”, “construction”, “retail”.
The task
Run an analysis of negative keyword review. Input: search terms. Identify five key findings. Quantify what can be quantified. Explain the impact in plain terms. Produce waste-reduction keyword list. Finish with the three actions most likely to improve wasted ad spend.
Replace “search terms” with your real data.
Optimise prompt
Optimise prompt
Improve an existing version for better business results
Setup · same in all four
You are helping a small or medium Malaysian business in [industry]. Write in plain English. Use short sentences. If customers will read it in Bahasa Malaysia, add a natural BM version. Do not invent numbers, prices, laws or customer details. If something needs a human to check, say so.
Replace [industry] with yours — “F&B”, “construction”, “retail”.
The task
Improve my existing negative keyword review work. I will give you search terms plus the current version and its results. Find the weak points. Cut wasted effort. Sharpen clarity and accuracy. Return an improved waste-reduction keyword list. Show each fix as: current issue, recommended change, expected effect on wasted ad spend.
Replace “search terms” with your real data.
Automate prompt
Automate prompt
Turn the task into a repeatable AI-assisted workflow
Setup · same in all four
You are helping a small or medium Malaysian business in [industry]. Write in plain English. Use short sentences. If customers will read it in Bahasa Malaysia, add a natural BM version. Do not invent numbers, prices, laws or customer details. If something needs a human to check, say so.
Replace [industry] with yours — “F&B”, “construction”, “retail”.
The task
Design a repeatable automation for negative keyword review. Trigger: search terms. Required output: waste-reduction keyword list. Systems on hand: Ad platforms, analytics, CRM, spreadsheets. Define the trigger, required fields, the AI instruction, decision rules, human approval points, fallback handling, what data to store. Also how to track wasted ad spend. Keep it simple enough for a small Malaysian team to maintain without a developer.
Replace “search terms” and the listed systems with what you actually run.
New here? How the four prompts work together
They are one sequence, not four options. Run them in order on the same piece of work, feeding each answer into the next.
Create
Paste your real data. You get a first draft. Most people never need to go further than this.
Analyse
Paste that draft back in. It tells you what is weak, missing or wrong before a customer sees it.
Optimise
Paste the draft again with what Analyse found. You get a stronger version.
Automate
Only once the output has been good five times running. This is the one people reach for too early.
Nothing forces you through all four. A good Create draft that you edit yourself is a finished job. The longer version.
Specification
- You give it
- Search terms
- You get back
- Waste-reduction keyword list
- Moves
- Wasted ad spend
- Run it
- Daily/Weekly
- Priority
- P1
- Works with
- Ad platforms, analytics, CRM, spreadsheets
- Tool guides
- Excel & Google Sheets
Is this for you?
- Pick it for
- SMEs spending on Meta, Google, TikTok or other paid channels. No setup needed. If you can copy and paste, you can run it.
- What you get
- Drafted in minutes, not built from scratch. It aims at growth. Watch one number: wasted ad spend.
- Reach for it when
- Most SMEs run it daily to weekly. If you are doing it by hand more often, automate it first.
How to run it
- 01Collect the input: search terms.
- 02Copy the Create prompt and paste it into ChatGPT, Claude or Gemini.
- 03Replace “search terms” in the prompt with your real data, then run it.
- 04Read the output against what you already know and correct anything the model guessed at.
- 05Track wasted ad spend. Only wire up the Automate prompt after five useful runs in a row.
The tools you will need
The prompts run in any chat assistant — ChatGPT, Claude or Gemini. These are what you need around them to get the input in and the output somewhere useful.
- Ad platforms
- Any tool you already use is fine.
- analytics
- Google Analytics
- UmamiPrivacy-first, self-hostable.
- spreadsheets
Check the rules yourself
This workflow touches rules set by someone else. Check the current requirements yourself before you act on the output.
- KPDN
- How you display a price, run a discount and word a promotion is regulated, and a claim about savings has to be true. AI writes persuasive promotional copy very easily — this is the body that decides whether it was misleading.
Links go to each authority’s own site. See all Malaysian authorities.
Data & privacy
If you paste customer or staff details into an AI tool, your business stays responsible for them under the PDPA. Replace names and numbers with initials or references first.
Using customer data with AI tools in Malaysia covers what to check with any provider before you paste.
For this website, it works differently.
Nothing you type here is sent to us or to an AI model. The prompts are static content, and the copy button works directly inside your browser.
Related workflows
- Ad Angle GenerationTurns offer and audience into ad angle library.
- Search Ad CopyTurns keywords and landing page into ad copy variants.
- Creative BriefTurns campaign objective and audience into creative production brief.
- Social Ad CopyTurns audience and creative concept into social ad variants.
All digital advertising workflows: Digital Advertising
Maintained by Naven Pillai
